April Greiman is an American designer widely recognized as one of the first designers to embrace computer technology as a design tool. Greiman is also credited, along with early collaborator Jayme Odgers, with helping to import the European New Wave design style to the US during the late 70s and early 80s." According to design historian Steven Heller, “April Greiman was a bridge between the modern and postmodern, the analog and the digital.”
“She is a pivotal proponent of the ‘new typography’ and new wave that defined late twentieth-century graphic design.” Her art combines her Swiss design training with West Coast postmodernism.
Greiman finds the title graphic designer too limiting and prefers to call herself a "transmedia artist". Her work has inspired designers to develop the computer as a tool of design and to be curious and searching in their design approach. Her style includes typelayering, where groups of letterforms are sandwiched and layered, but also made to float in space along with other 'objects in space' such as shapes, photos, illustrations and color swatches. She creates a sense of depth and dynamic, in particular by combining graphic elements through making extensive use of Apple Macintosh technology.[4] Los Angeles Times called her graphic style "an experiment in creating 'hybrid imagery'".
Greiman & Odgers—Poster CalArts, 1977.
Poster for 1984 Summer Olympics in Los Angeles.
Summer programs poster for Southern California Institute of Architecture, 1991.
April Greiman and Raul Vega. Art Direction Magazine, July, cover, 1978.
April Greiman & Jayme Odger, Calarts poster, 1977.
3D poster for "Your Turn, My Turn '83," an furniture design invitational exhibit at the Cooper Hewitt. Also includes a pair of custom 3D glasses, through which to view the poster. Offset lithography.
Design Quarterly, no. 133, “Does It Make Sense?”, front, 1987.
Ron Rezek Lighting and Furniture, 1984. This work incorporated a still video image, captured in 35mm film off a monitor showing the video. Video imagery/silkscreen.
Gift of Wells Fargo Bank, Minnesota, color offset lithograph, 1981.
Poster or folder 'Cal Arts', colour offset lithograph, designed by Jayme Odgers and April Greiman, United States, 1978.
Poster designed for the exhibit Pacific Wave at the Museo Fortuny in Venice, Italy, in September 1987. Offset lithography.
Please please me. Any one will do! Poster for Pacific Coast Films, 1977.
Sci-Arc, Changing Concepts of Space in Architecture and Art, 1986.
Poster designed for an exhibit at MoMA in 1985. 5-color offset lithography and silkscreen.
Identity, business cards, hang tags, and postcards for Vertigo, 1979.
WET Magazine, April Greiman & Jayme Ogden, 1980.
Greiman & Odgers. WET Magazine, Sept/Oct, cover, 1971.